Mr Jayantilal Gada started as a small time Entrepreneur with a video library called “Popular Video Cassette Co”. Later went into trading of Video Rights and distribution of VHS tapes across India.
Restructured and formed “Popular Entertainment Network Limited” (with a brand name PEN) and started dealing in Copyrights of Hindi feature films viz.
Video, Satellite and Doordarshan. While Video rights were self exploited, he tried a new idea with DD. He presented a novel scheme of selling FCTs for the first time on telecast of feature films. A new history was written benefiting DD as well as Content owners/Producers.
Zee channel was launched and soon claimed the TOP SLOT on TRPs
PEN was the largest content provider of Hindi feature films to channels
PEN created another landmark by telecasting “SHOLAY” 20 years after its theatrical release on DD and created a record in highest ever Television viewing ratings (76 TRPs) with approximately 7.5 cr revenues
Sony TV telecast SHOLAY to celebrate its 1st anniversary and gained No 1 position among satellite channels beating Zee for the first time
Negotiated another Low phase as all earnings till date were wiped out due to financing Producers of feature films and losing out completely on such investments.
Restructured once again and soon became the Exclusive Agency to Zee for Acquisitions of Hindi feature films for “Zee Cinema” and once again Zee regained its TOP SLOT beating Sony TV
Daughter Bhavita Jayantilal Gada also joined PEN and started an Animation Division.
Nephew Kushal Kantilal Gada joined the group after graduating
Son Dhaval Jayantilal Gada joined to streamline Production Activities.
Satish Kaushik the renowned Actor/Director of hits like “Tere Naam”, Mujhe Kuch Kehna Hai “ etc joined aboard as an “Advisor”
Ravichand Nallappa who has held important positions in the Industry in Finance, Production, Distribution and legal faculties also joined Pen
Completed 6 successful years of a very fruitful association with Zee. PEN a closely held business of the Gada family comprising of Jayantilal V Gada, wife Reshmaa Kadakia, Son Dhaval Jayantilal Gada, daughter Bhavita Shah and nephew Kushal Kantilal Gada.
Pen also runs a Video Division entirely managed by brother Kantilal V Gada.
Movie acquisitions include “Tere Bin Laden”, “Help”, “Phoonkh 2” and the blockbusters of Mahesh Bhatt and G P Sippy including “Sholay”. Also acquired the runaway Hit: ’’F.A.L.T.U’’
Having learnt a bitter lesson that Money once financed in the Film Industry is difficult to retrieve, Mr Jayantilal Gada banked on his “good content” sense (picking up the right movies for Zee) and his acumen as to what works at the Box Office, and has initiated Film Production on a major scale.
Therefore, Bhavita has been given charge to produce 10 Animation films like “Krishna”, “Raavan”, “Ganesh”, “Sai Baba”, “Ghatotkach”, “Shiv Parvati” etc.
Production of Kushal Gada’s feature film titled “Kahaani” in association with director Sujoy Ghosh and starring Vidya Balan released on 9th March 2012.
Dhaval then finalized the script of his first film which was directed by Manish Tiwary and starring Prateik Babbar. This romantic film titled “Issaq” which was released on 26th July 2013.
PEN has acquired movies like “Race 2”, “Chennai Express”, “Singh Saab The Great”, and has Produced “Mahabharat” animated historical drama Film, Directed by Amaan Khan.
Many would not be aware that PEN has been associated in the past films like “Sauda (1995)”, , ”Kohram(1999)”, “Lal Badshah(1999)”, “Kitne Door Kitne Paas(2002)”, “Shararat (2002)” and “Yeh Mera India (2009)” as Right Holders and not as a Production.
PEN has acquired movies like “Main Tera Hero”, “Sholay 3D” and has Produced “Entertainment” romantic comedy Film, Directed by Sajid – Farhad.
PEN has Produced Super Hit Film “Singh is Bling” action comedy.
PEN has Produced Super Hit Films like “Shivaay”, “Kahaani 2” and has acquired “Baaghi” film
Produced Super Hit Films like “Commando 2”, “Machine”. Tamil Super Hit Film “Singham 3”.
Pen is also gearing up for the next major growth spurt in the media and entertainment industry – Pen is setting up its own digital media platforms and will offer unique services at reasonable prices for Indian consumers.
Hindi Upcoming Movies:
Aiyaary – Sidharth Malhotra, Manoj Bajpayee, Directed by Neeraj Pandey
Releasing on 9th Feb, 2018
Commando 3 – Vidyut Jammwal, Vipul Shah – Reliance, PEN – Again for part 3
Mercury – a film with Prabhu Deva
Eela – starring Kajol and directed by Pradeep Sarkar
Regional Upcoming Movies:
Gujjubhai 2 – Gujurati – Siddharth Randeria, Again a Super Hit brand
Chitkaar – Gujurati – Super Brand Drama. Filming with Latesh Shah and Sujata Mehta
Sandakozhi 2 – Tamil – Super Brand, Vishal and Lingusamy