Dr. Jayantilal Gada, began his entrepreneurial journey, after passing 10th standard from the Gurukul Gujarati school in Ghatkopar in the media and entertainment industry with a video library called Popular Video Cassette Company. He subsequently ventured into trading video rights and distributing video cassettes across India, soon becoming the largest video library not just in India but also in Asia.
In 1992, the business was restructured under the name ‘Popular Entertainment Network’ and began to acquire video rights for movies to be distributed over various mediums such as video cassettes, satellites, terrestrial platforms etc. The Company subsequently forayed into theatrical and distribution rights of movies. PEN India Limited was incorporated in the year 2000.
Over the years, the company has successfully adapted to the changing trends in content consumption, by expanding into content aggregation and distribution for broadcasting on television platforms. It has been one of the most effective content aggregators for the broadcasting channel Zee. Between 2004 and 2016, the company aggregated more than 2,500 movies for a cumulative value of more than INR 3,000 cr. The company also has access to a diverse content library, which has been growing continuously with the addition of new releases as well as through catalogue acquisitions. This enables the company to distribute to platforms catering to a wide range of audiences. Over the years, PEN has become one of the largest independent content and rights aggregators of Bollywood movies in India.
The company further ventured into producing and co-producing Hindi and regional movies, which received much acclaim from the Bollywood fraternity and critics, and also yielded strong box office returns. The company focuses on partnering with the best creative producers and directors in the industry and promptly monetizing all movie rights primarily in the pre-release stage, thereby de-risking itself from the uncertainties of the movie production industry.
Gearing up for the next major growth spurt in the media and entertainment industry – which will primarily be fuelled by the growth of digital media platforms through mediums such as smartphones and tablets – PEN is setting up its own digital media platforms and will offer unique services at reasonable prices for Indian consumers.